About us

Empowering c-suite leaders and investors to drive efficient growth

Our story

Positioning for Growth (PFG) empowers C-suite leaders and investors to accelerate growth by helping their companies stand out, attract ideal buyers, and close more deals.

Founded by Simon Peel, our Chief Growth Officer & Managing Partner, PFG was born from a powerful insight: strong GTM positioning is the critical first step to driving efficiency and growth. With 25+ years as a GTM advisor and CMO/CRO for investor-backed companies, plus two years inside a private equity firm, Simon witnessed firsthand how the right positioning transforms performance.

That experience sparked the creation of the Positioning for Growth system—a proven approach to unlocking sustainable, efficient growth.

Our team

Positioning for Growth (PFG) brings together a seasoned team of positioning experts, sales specialists, content writers, UX designers and website developers.

As the creator of the PFG system, Simon oversees each project, working alongside a team that's hand-picked to meet the specific needs of each GTM transformation.

Simon Peel
PFG focus: Positioning strategy 
A UK/US GTM growth advisor and award-winning CMO with over 25 years of experience in sales, marketing and strategy leadership, Simon partners with Private Equity investors, VCs and investor-backed CEOs and CMOs to devise and execute positioning strategies that drive efficiency and growth.
Rob Bruce
PFG focus: Positioning in a Sales context
A sales and marketing expert with 25 years’ experience as a practitioner and leader in early-stage scale-ups, Rob has led commercial functions in the US and UK across enterprise software and SaaS.
Steve Dale
PFG focus: Website design
A highly experienced UI/UX designer with 20 years of expertise, Steve has a particularly strong foundation in branding and delivering seamless experiences across multiple platforms and devices.
Beetle Holloway
PFG focus: Content and messaging
A copywriter and content strategist with over 10 years’ experience in comms consultancy, Beetle has written for over 50 companies across a wide range of sectors, with a particular focus on SaaS, tech and GTM.
Amy Saunt
PFG focus: Project coordination
An executive assistant with over nine years’ experience working across diverse industries, Amy specialises in streamlining operations, managing complex schedules, and providing high-level administrative support.
Andrew Slade
PFG focus: Website performance & DG
A digital marketing expert with over eight years experience working for both agencies and in-house at B2B SaaS companies, Drew specialises in paid ads, SEO, content marketing, and demand generation.
Gabby Slade
PFG focus: Website development
A brand designer and Webflow developer with eight years’ experience across software, nonprofit, hospitality, and development industries, Gabby specialises in branding, marketing, UX and web design.
Cristina Ferrandez
PFG focus: Marketing Consultant
A marketing consultant with 10 years’ experience building holistic B2B and SaaS marketing and growth strategies that grow demand, nurture leads across digital channels, and achieve business targets.
Mark Peacock
PFG focus: Pricing Strategy
A pricing expert with 25 years’ experience, focused on helping SMEs transform their business and increase profits through better pricing strategies.

Talk to the experts behind proven GTM transformations

Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.

Let's talkGet positioning feedback