Positioning for AI

Without AI-optimised positioning, you're silently losing deals

60% of buyer searches now end with AI recommendations - not your website or a sales call. Companies with weak AI positioning silently lose deals while AI-optimised competitors accelerate growth.

PFG optimises your GTM for the AI era in less than 90 days.

Let's talkGet positioning feedback

How AI is disrupting your entire GTM engine

Marketing Impact
  • Traffic shifts to AI-referred sources
  • Generic content gets ignored
  • Only differentiated, problem-focused messaging gets cited and drives qualified traffic
Sales Impact
  • Buyers arrive 80% through their journey
  • Sales must articulate how you uniquely solve their problem from first contact
  • Generic demos and feature lists no longer work
Financial Impact
Without AI-ready positioning:
  • Smaller pipe
  • Longer sales cycles
  • Lower conversion rates
  • Less closed deals
  • Higher CAC

Why traditional positioning fails in the AI era

AI algorithms ignore positioning approaches that worked in traditional search, creating competitive blind spots for companies using outdated strategies.

Generic value propositions
AI won’t rank or cite generic claims (i.e. "leading provider of enterprise software solutions"). Result: You become invisible in AI-generated recommendations.
Product-first messaging
Focusing on features and capabilities doesn't match how buyers search (i.e. "How do I solve X problem?"). AI prioritises problem-solution content.
Technical jargon
Internal terminology that doesn't match customer language gets filtered out by AI systems trained on natural conversation.
Scattered GTM messaging
Inconsistent positioning across people and channels confuses AI algorithms so they treat you like noise

How PFG creates AI-ready positioning

Our proven approach ensures your positioning gets noticed by AI algorithms and resonates with human buyers.

Problem-centric
We identify the exact customer problem you solve uniquely well, using language patterns AI algorithms recognise and prioritise.
Customer language
Through in-depth interviews, we capture how customers naturally describe their problems, which are the exact terms AI systems favour for citations.
Differentiating
We articulate your unique problem-solving approach, making your company stand out and get noticed by AI crawlers.
Cross-channel consistency
We align your messaging across all touchpoints to drive up your AI authority scores.

Before/After: AI-optimised positioning

Secude - CAD Security Platform

Positioning before PFG: Automate the protection of CAD files shared across supply chains

AI Result: Never cited, generic language, no clear problem solved

Before PFG
After PFG

Positioning after PFG: Protect sensitive CAD data. Prevent costly leaks. Ensure CMMC compliance.

AI Result: Top product cited in Google’s AI Overview, Google Gemini, Copilot, Perplexity

Does your positioning need transformation for the AI era?

These warning signs indicate your company is invisible in the AI era:

1
AI assistants mention rivals by name-your brand is invisible
2
AI chat referrals to your website are stagnant or declining
3
AI Q&A spits out generic “best practices,” not your POV
4
AI summaries erase your key differentiators from every briefing
5
Prospects arrive quoting AI-sourced insights about competitors

If these sound familiar, AI search is already costing you deals.

Don't get ignored in the AI era

Every month you delay, competitors with AI-optimised positioning capture more of your potential buyers. Transform your GTM positioning for the AI era in under 90 days.

Let's talkGet positioning feedback