You're spending your entire GTM budget on Sales & Marketing people and campaigns - but what about the positioning story they're telling the market?
Weak positioning leads to wasted budgets and painful board meetings. Strong positioning aligns your company around a differentiated GTM strategy that efficiently drives results.
Without proper GTM positioning, you sell to everyone, struggle to differentiate and can’t explain to your ideal customers what you do or why they should care.
The result? You miss targets and growth stalls. Do these warning signs look familiar?
With strong GTM positioning, you only target ideal customers, focus exclusively on how you solve their problem uniquely well and speak directly in your buyer's voice.
The result? You attract more of the right kind of buyers, convert more pipe to deals and drive efficient growth.
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Positioning is fundamentally about owning a category and driving revenue efficiently.
Great positioning highlights to your best-fit buyers (ICP), how you solve their problem uniquely well (differentiation) using the buyer's own language (AI-search ready).
In less than a quarter, PFG revamps your positioning and delivers a rapid GTM overhaul - so you attract ideal buyers, differentiate yourself clearly, and drive efficient growth.
Trusted by Exec teams, backed by investors
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Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.