Weak positioning wastes GTM budgets by targeting the wrong prospects with misaligned messaging - delaying scaling and reducing exit potential.
Start with an expert positioning audit. If a reset is needed, we'll partner with your PortCo to get it done in less than a quarter.
Have you invested in a top-tier B2B software asset… only to see costs rise and momentum stall?
You conducted exhaustive diligence on a category leader in a high-growth market. Strong product, sticky customers, healthy EBITDA. Your deal thesis was airtight.
Yet, post-acquisition – or perhaps mid-hold – the growth levers aren't pulling as expected. Worse, you’re burning cash by targeting everyone with misaligned messaging and an unclear value proposition.
The investment thesis feels at risk and Investment Committee meetings are getting uncomfortable.
A common and often overlooked culprit? Flawed market positioning.
Poor positioning creates a massively inefficient GTM engine. Your PortCos waste budget chasing wrong-fit prospects, sales cycles drag, and internal misalignment means every department operates with different assumptions about the customer.
The problem isn't your product, team, or brand - it's scattered positioning that’s making your entire revenue engine inefficient.
Great positioning is fundamentally about owning a category and efficiently driving revenue.
PFG ensures your portfolio companies only target their best-fit buyers, explain how they solve the customer problem uniquely well and use customer language that converts.
In under a quarter, PFG transforms your PortCo’s positioning to attract ideal buyers, differentiate clearly, and improve key metrics such as win rates, sales cycles, and CAC.
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Trusted by Exec teams, backed by investors
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Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.