How PFG works

PFG identifies who to target and what to say - then overhauls your GTM

Perfected over years of successful projects, our 10-step system includes in-depth customer interviews, strategic alignment workshops and a rapid GTM overhaul, delivering an updated website, marketing collateral, sales tools, pitch deck and training in less than a quarter with minimal lift from your team.

Let's talkGet positioning feedback

Why our approach works

(when others don’t)

Positioning is the foundation of GTM efficiency. But most companies skip it or get it wrong, jumping straight into execution with product-first thinking, internal language and a vague ICP.  PFG fixes that.

What makes PFG different:
Customer-first, not product-first
Built from customer interviews
Proven 10-step system
Works in <1 quarter
Low-lift for your team
Why it matters:
You sound like your buyer, not your tech team
Messaging mirrors the language that converts
Not ad-hoc consulting—this is structured and proven
No drag, no delays—speed + impact
You keep running the business while we fix the GTM engine

What our customers are saying

Trusted by Exec teams, backed by investors

"The biggest impact came from seeing my business through the buyers' eyes and being able to articulate our value proposition in their language. It’s been really, really powerful"
Ami Katschinski | CEO, Sphere
"What really hit home was discovering we were selling one thing, but our customers valued us for something completely different. That insight alone was worth the investment"
Andy May | CEO, Webexpenses
"It was fast. All done in about 10 weeks with little effort on our side. What we came away with was much better than we could have created."
Jason Janicki | CEO, OpenAsset
"PFG focused Totara on a specific market segment where we nail the customer problem better than anyone else, helping to increase conversion rates and improve operating efficiency."
Carl Lavin | Investment Lead, Tenzing
"We saw an immediate 146% increase in website registrants and a 60% jump in demo requests thanks to Simon’s help – the next few months are going to be a blast!"
Maggie Fonseca | CMO, Silobreaker
"The training session was the best we’ve had in a long time. We now have employee alignment, a clear customer-aligned message, and a story we can all tell. It would’ve taken us 18 months to get here without Simon’s team—PFG was well worth the investment"
Ross Tanner | Managing Partner, La Fosse

What PFG includes

Month 1
In-depth customer interviews
Validate product-market-fit by capturing the core customer problem, how it’s solved uniquely well, and the exact language customers use to speak about their problem
Month 2
Executive team workshops
Align sales, marketing and C-suite around the core customer problem, ICP, personas, value delivered, vocabulary and competitive differentiation, using insights from the customer interviews
Month 3
GTM overhaul
Deploy the new positioning through an updated website, new sales Point-of-View deck, collateral, and sales training, ensuring a rapid rollout of the new GTM approach

PFG 10-step positioning system

MONTH 1
Interviews
01
Interviews to understand why customers love you
MONTH 2
Workshops
02
Form a positioning team
03
What is the big problem you solve uniquely well?
04
Who has that problem?
05
Which companies have that problem?
06
What other options do they have to solve the problem?
07
How do you solve the problem uniquely well?
08
What is the value of solving that problem?
09
Capture the positioning so it can be shared
MONTH 3
Production
10
Create deliverables - positioning on a page, sales POV deck, sales training, refreshed website, collateral

GTM overhaul delivered in one quarter or less

What you get: Real deliverables. Real business impact

New and improved website:
PFG works with a team of writers, UX designers and developers to convert your new customer-centric messaging into a compelling website that showcases your unique value proposition and how you solve the customer problem uniquely well.
Sales Point-Of-View (POV) deck:
PFG uses deep market research, new messaging and a clear ICP to produce an impactful sales and partner deck, streamlining your sales team’s approach and setting each deal up for success from the first meeting.
Positioning on a page:
PFG’s positioning experts analyse all the findings from the 10-step process and distil the key points onto a single page for ease of reference, including your ICP (target market, personas, geos, triggers and competitive alternatives), your three unique values and how to describe your company in one sentence.
Sales enablement:
PFG delivers a live training webinar for your sales and field teams (so they know the new sales deck inside-out) and creates cheat sheets to aid SDRs and AEs on sales calls.
Marketing collateral:
PFG creates two-page marketing brochures and an in-depth messaging map (a breakdown of all the new messaging) for ease of reference post-PFG.
Comprehensive handover:
PFG’s project team shares all the new assets, pictures, graphics and colours used during the process (for you to use going forward), and also leads to a company all-hands meeting explaining the transformation journey so your whole company is on the same page.

Talk to the experts behind proven GTM transformations

Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.

Let's talkGet positioning feedback