Only target ideal customers
PFG clearly identifies your ideal customer profile (ICP), including sectors, size, geos and buyer personas.
Only focus on the customer problems you solve uniquely well
PFG uses in-depth customer interviews to pinpoint the big problem you solve for your ICP and how you solve it better than anyone else.
Only speak the customer language
PFG uses customer interviews to deliver sales/marketing materials in your customers' own words, so they resonate with prospects and AI search.