Power of strong in-person pitches not refelcted in external messaging
Messaging not tailored to traders and brokers
After Positioning For Growth (PFG)
Unique value to ICP now front-and-centre on refreshed site
Consistent approach across sales, marketing and external materials
Messaging clearly articulates trader vs broker value
After PFG
The impact?
"The biggest impact came from seeing my business through the buyers' eyes and being able to articulate our value proposition in their language. It’s been really, really powerful.”
Ami Katschinski | CEO, Sphere
Talk to the experts behind proven GTM transformations
Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.
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