TIS Payments

Before Positioning For Growth (PFG)

Before PFG

Focused on product/solution vs buyer problem

Inefficient GTM - operating as a “60-watt light-bulb” with energy going in multiple directions

Inconsistent messaging - employees providing different answers about what the company does

After Positioning For Growth (PFG)

Transformed GTM into a "laser beam" with a clear and unified strategy

Identified 5-6 key client business triggers enabling rapid qualification

Marketing campaigns generated 2x qualified intent signals

After PFG

The impact?

"It was a journey to the core of what we really do, what we're really good at as a company."

Erik Masing | CEO TIS

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